What is Click-to-WhatsApp ads (CTWA)?

Click-to-WhatsApp ads are Instagram/Facebook ads whose button opens a WhatsApp chat with your business instead of a website — the dominant lead format in the GCC.

Meta attaches the ad's details (id, headline) to the customer's first message, which is how WA Pixel attributes every chat — and every won deal — to the exact ad that produced it. Conversations started from CTWA ads also get a free 72-hour messaging window.

See every term in the full glossary, or put it into practice — start free on WA Pixel.