What is WhatsApp ad attribution?

WhatsApp ad attribution ties conversations and revenue back to the specific ad that started them, using the referral data Meta sends with CTWA-originated messages.

Without it, WhatsApp is a black hole in your ad reporting: clicks are visible, sales aren't. With first-touch stamping plus won/lost deal values, you can compute actual ROAS per ad — WA Pixel does this out of the box.

See every term in the full glossary, or put it into practice — start free on WA Pixel.