Privacy Policy
WA Pixel · by EqualPixels — last updated 30 July 2026
WA Pixel is a WhatsApp business messaging platform operated by EqualPixels(equalpixels.ae), headquartered in Manama, Kingdom of Bahrain ("we", "us"). It enables businesses to communicate with their customers through the WhatsApp Business Platform provided by Meta. This policy explains what we collect, why, and the choices you have.
Information we collect
- Account data: name, email address, and login credentials of platform users.
- Contact data: phone numbers, names, tags and attributes of customer contacts uploaded or collected by businesses using the platform.
- Message data: the content, delivery status, and timestamps of WhatsApp messages sent and received through the platform, including ad-referral details Meta attaches to conversations that start from Click-to-WhatsApp ads.
- Billing data: subscription plan and payment status (card details are processed by our payment provider and never stored by us).
- Technical data: log and usage information needed to operate and secure the service.
How we use information
- To send, receive, and display WhatsApp messages on behalf of businesses using the platform.
- To provide contact management, campaign, automation, attribution and analytics features.
- To secure, maintain, and improve the service.
We do not sell personal information.
WhatsApp and Meta
Messages are transmitted via the WhatsApp Business Platform. Message data is processed by Meta Platforms, Inc. in accordance with the WhatsApp Business Terms and Meta's privacy policies. WA Pixel is an independent product and is not affiliated with or endorsed by WhatsApp or Meta. Businesses using our platform are required to obtain opt-in consent from their customers before sending business-initiated messages, and every recipient can opt out at any time (for example by replying STOP) — opt-outs are enforced automatically.
Where data is stored
Platform data is stored with our cloud infrastructure providers on servers that may be located outside your country, protected by industry-standard encryption in transit and at rest. We align our practices with applicable GCC data-protection laws (including the UAE and Saudi PDPL frameworks and Bahrain's PDPL) in how consent, access and deletion requests are handled. A data-processing agreement is available for business customers on request.
Data retention and deletion
Message content, delivery logs and form responses are automatically deleted 90 days after receipt; only aggregate statistics are kept beyond that window. Businesses may delete contacts and messages at any time from the platform. To request deletion of your data, contact us at the address below — or see our data deletion page — and we will action the request within 30 days. Opt-out records are retained so that a business can never message you again after you unsubscribe.
Your rights
You may request access to, correction of, or deletion of your personal data. If you are a customer of a business that uses our platform, you may also contact that business directly — it remains the controller of its customer relationships, while we act as its processor.
Contact
Email: info@equalpixels.ae · EqualPixels, Manama, Kingdom of Bahrain. See also our Terms of Service.