What is WhatsApp API pricing?

WhatsApp API costs = Meta's per-message fees (by category and destination country) + your platform's subscription; replies inside the 24-hour window are free.

In Gulf markets, marketing messages run roughly $0.03–$0.05 each while utility messages cost a fraction of that (verify Meta's current rate card). Platforms differ in whether they mark up Meta's fees — WA Pixel passes them through at cost.

See every term in the full glossary, or put it into practice — start free on WA Pixel.