What is WABA (WhatsApp Business Account)?

A WABA is the WhatsApp Business Account inside Meta Business Manager that owns your phone numbers, message templates and messaging limits.

One business portfolio can hold multiple WABAs, and each WABA can hold multiple phone numbers. Template approvals, quality ratings and messaging tiers all live at the WABA level.

See every term in the full glossary, or put it into practice — start free on WA Pixel.