What is Opt-in?

Opt-in is the customer's explicit permission to receive WhatsApp messages from your business — required by Meta policy and by GCC regulators before promotional broadcasts.

Collect it via website forms, in-chat confirmation, QR campaigns or checkout checkboxes, and keep a record. WA Pixel handles STOP keywords automatically and always skips opted-out contacts in campaigns.

See every term in the full glossary, or put it into practice — start free on WA Pixel.